Before we start about how to build a business website, we should focus on some view.
It’s known that a vast majority of people research online before making a purchase. But almost 50% of small business still not have their own website.
Not having a website for business is not a good way. They lost a huge amount of sales for this reason.
Today its really easier and cheaper to create a professional website for business.
Today I am going to describe some major guideline about creating or building a business website.
Please keep in mind- some people may advise you to create your website in weebly but — If you want to success with your business website keep in mine some points below-
If you’re planning to build a website for your business, I don’t recommend using website builders such as Weebly. Your website should be well thought out, planned accordingly (just like your business model) and have real goals such as converting website visitors into customers, rather than to just have a “professional looking” website. Having only a “professional looking” website is not much different than having a professional billboard on a road that no one drives one – it does nothing for you.
A website is one of the greatest tools you’ll ever have to attract and to engage with your audience. So, as a business owner you should respect and take the investment seriously.
I can’t say for certain, but I’m willing to bet most do it yourself (DIY) business owners fail miserably at building their website without the help of a reputable developer/firm and will lose tons of traffic/business to their competitors who understand the importance of their website.
When it comes to WordPress, stay away from cheap or FREE themes for the simple fact that any outdated WP theme or plugin pose major threats to your business as they leave open many backdoors for hackers. This is another reason one should not build a website on their own.
A good developer will help you stay in the clear and keep your website running smooth and without fear of writing the dreaded letter to customers explaining that their information was stolen – mostly due to you wanting to save money taking a cheap route in building your website.
Stay away from GoDaddy, BlueHost is good, but if you’re planning to purchase hosting for your WordPress website, I recommend WP-Engine. This will cost a little more but the security, backup capabilities and speed is well worth the investment.
Just having a website (even if built by a professional) is not enough to help you see any return on investment. Websites require ongoing maintenance and upgrading to stay relevant and to continue operating as intended and should be in the hands of a professional or as I mentioned before, you’re wasting your time and money.
If you’re interested in keeping start up costs, consider using the lean approach to building websites.
Now I am going to walk through the steps to create a business website.
Step one: Find/choose and register your small business website domain name. Its really important to choose your business domain name. Its the very first step to create website.
You can choose domain like- yourbusiness.com.
If .com Domain is available consider it to take. Don’t go for fancy other extension.
If your business name is not available, try different phrases before settling for an alternate suffix, like .NET or .INFO. Consumers overwhelmingly use .COM when entering a web address. So even if you promote your .NET website, you’re likely to lose customers who typed in the .COM version instead.
Tips for Finding Business Website Domains
If your business name is taken, here are a few tips to keep in mind as you search for alternate names:
- Domain names are important for search engines, like Google. When possible they should include words that people are likely to use when searching for your business and/or the products and services you sell. “ProStar Lawncare” is probably better than “ProStar USA.”
- Domain names should be easy to pronounce and remember. Keep your name as short as possible and avoid punctuation like dashes. As a simple rule of thumb, make sure somebody can find your domain if they hear it spoken out loud.
- Use location to find a unique URL. If all other options are taken, add your city/area name to the domain. For example, a company called Smith Plumbers based in Albany, NY, could try www.smithplumbersalbany.com. This, again, can help your website appear in Google since customers are likely to enter their city name when searching for a service.
Once you have selected your domain register it. You can register your domain through NameCheap. Its offer’s low cost hosting and domain registration for first registration.
Step 2: Outline your website content :
Keep in mind that business websites should have follow a standard format. It should have 4 essential pages.
Home page: Its important for any kind of business websites. You should include your business name. Your address, Location. Include some lines to describe why you are unique, why they should buy from you.
Product and services: A page with details about your product and services. Don’t forget to describe your product details. You should also include the pricing and offers your provide for your customer.
In addition to a contact page, your phone and physical address (if applicable) information, along with any social media accounts such as Facebook and Twitter, should be prominently featured on every page of your site. For search engine purposes, make sure that your phone number and address are text and not part of an image.
Optimize your website for mobile devices : Its important for modern day website. Now about 70% percent of visitor comes from mobile devices. So when you build your website keep in mind about mobile visitors.
Properly optimize your website for the mobile devices.
even if your website responsive, it’s usually a good idea to make some additional adjustments for your mobile site. In general, you want to remove any excessive details. Your mobile website should focus entirely on your call-to-action – whether that’s getting users to call your business, fill-out a contact form, join a mailing list, or make an online order.
Click-to-call buttons are especially helpful if you want mobile visitors to dial your business. This is a button that – when clicked from a mobile phone – automatically populates your business’ phone number into the visitor’s dialpad. An embedded Google Maps widget is also key for customers who are browsing on-the-go, as they can quickly bring up navigation to your store.
Step 3 : Create a logo for your website. There are number of logo wizard that allow you to create your own logo. However many of call their service is free, but they are not. They will charge for download your logo.
Use 99Designs.com: 99Designs.com runs contests where multiple designers compete for your logo and other design business. This is a great option because you get to see many different professional and creative designs (It’s how we found our logo at Fit Small Business!), yet only pay for the one you wind up choosing. The price ranges from $299 to $799 depending on how many designers you want competing and the quality of those designers.
Step 4 : Start building your website :
Once you have logo and outline ready, You are ready to build up your website.
Choose a website building platform :
Well, back in 2002 when I got started with web development, most sites were built using HTML (code), CSS and even Flash. These took a lot of time to learn and were tricky to master.
That’s why most people still think creating a website from scratch is difficult or requires a lot of coding and design skills – but that’s no longer true!
In 2016, content management systems (CMS) like WordPress have made creating a website accessible to everyone.
To put simply, a content management system (or website building platform) is a user-friendly platform for building websites and managing your own online content, instead of using a bunch of loose HTML pages.
As you can see about 50% of website over the internet created using wordpress.
WordPress is better than any other cms because 1. Its totally free, there are lots of free themes, layout , you can choose and use any of them.
Its very easy for the first comer.
Small or big website ? its great for both .
Huge Support and developer community available for help.
Of course, there are other website building / CMS platforms, too.
Drupal is a very powerful platform that is popular with web developers and experienced coders, but it comes with a very steep learning curve that makes it a bad choice for beginners.
Joomla is similar to WordPress and works great for online stores, but you’ll need at least a little bit of technical coding to make it work the way you want.
If for some reason you don’t want to build your site with WordPress, check out my Drupal, Joomla and HTML5 guides as well. They are all FREE to use.